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Case study

African Relief Fund

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Client overview

African Relief Fund is a UK charity raising donations for people in Africa. ResourcePad revamped the website and built a custom donation system so giving is part of the story, not a bolt-on.

The challenge

A charity site can look busy and still make it hard to give. ARF needed a web presence that explained the work, and a donation path that felt specific to this fund rather than a generic plugin.

Our solution

We revamped the site and built a custom donation system around the way the fund actually raises money, so the ask and the mechanism belong to the same design.

What shipped

  • Website revamp
  • Custom donation system
  • A clearer path from the work to a gift
  • A public site supporters can trust at a glance

Results

Qualitative on purpose. We don't invent numbers the client hasn't agreed to publish.

Giving is part of the site

Donations are designed into the experience instead of parked in a sidebar.

Custom, not a default form

The donation system was built for this charity.

A clearer path to give

Supporters can move from the work to a gift without fighting the site.

A project in this family?

If African Relief Fund sounds like the shape of your problem, tell us. We'll say what would be different for you.

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